October 07, 2002
META Name=Keyword Content=DEAD!
From the folks at Search Engine Watch:
Now supported by only one major crawler-based search engine -- Inktomi -- the value of adding meta keywords tags to pages seems little worth the time. In my opinion, the meta keywords tag is dead, dead, dead.
If your own search technology uses the META KEYWORDS tag, then continuing to use it makes sense. But it sounds like you get no mileage out of it for external search. Now the question is how long will it be before we start seeing really obnoxious title tags?
IDblog is Beth Mazur tilting at power law windmills. A little bit Internet, a little bit technology, a little bit society, and a lot about designing useful information products. Send your cards and letters to email@example.com.
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